Business: Brand, Digital & Social

Important

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Role

Business

Division

Communications & Marketing

Level

Undergraduate, Polytechnic Student, Post-Diploma, Post-A-Level

Internship Duration

6 months, 12 months

Project Description

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The Communications and & Marketing Group is seeking a motivated Brand, Digital & Social Intern to join our dynamic team. This role offers an exciting opportunity to gain hands-on experience by supporting branding, digital and social media initiatives within a government technology organisation. Key Responsibilities: Brand Management and Governance: - Support the enhancement and implementation of brand guidelines - Help ensure brand consistency across materials and communications - Work with internal stakeholders to implement brand guidelines and best practices Brand Insights: - Contribute to gathering and analysing brand perception data - Assist in conducting brand research studies to inform brand/product strategy Digital & Content Management: - Update and maintain website content including news, announcements, and corporate information - Assist in managing day-to-day website operations and coordination with various departments for content requirements - Support the planning, research, and drafting of TechNews articles - Manage CRM activities including drafting and distributing the TechNews newsletter on a bi-weekly basis - Track and analyse newsletter performance metrics to improve engagement Social Media & Citizen Engagement: - Propose, plan and create content for our social/digital media channels, as well as for the Citizens in Tech community, including but not limited to videos, graphics and EDMs - Analyse the performance of social media content from GovTech and our competitors and recommend areas of improvement - Assist in planning and executing of our citizen community engagement sessions, collaborate with product teams across whole-of-government to ensure effective communication and alignment with their objectives

Learning Outcomes

- Gain hands-on experience implementing and upholding brand guidelines across a large government technology organisation, working with internal stakeholders to drive brand consistency. - Develop skills in gathering and analysing brand perception data and learn how research findings are applied to inform brand strategy. - Independently manage routine website content updates and coordinate content requirements across departments effectively - Gain practical experience in creating multimedia content and using data to evaluate and improve performance against marketing and communications objectives. - Develop skills in planning and executing community engagement sessions, collaborating across teams in a whole-of-government context.

Prerequisites

- Current student in Marketing, Communications, Business, or related field - Strong interest in branding, digital marketing, content creation and public sector technology - Understanding of social media platforms and content creation - Excellent written and verbal communication skills - Keen eye for design and visual aesthetics - Ability to multi-task and work collaboratively in a fast-paced environment - Proficiency in Microsoft Office suite; familiarity with design or video editing tools such as Canva, Figma, CapCut, Adobe Photoshop, Illustrator, Premiere Pro, or equivalent software would be advantageous